The Shoreline in SmartCity launches its corporate identity

Source: (25/06/2017)

The Shoreline, a mixed use development that breaks the mould for bespoke living in the south of Malta revealed its new visual identity, underpinning the ambition that is the foundation for the unique seafront project. The Shoreline in SmartCity, Kalkara, is home to more than 450 residences on the sea, and a 30-outlet Shopping Mall comprising of 17,000 sqm of net rentable space, and three levels of underground parking.

The new logo takes its inspiration from the calm waves of the sea that cradles its doorstep and reflects the values and visions of Ricasoli Properties Ltd, a privately-funded entity overseeing the €200 million project.

At the heart of the new corporate identity is a patterned and repeated ‘E’ in three lines; picked from the brand name itself, The Shoreline, that symbolises the convergence of three elements that define the development: live, work, play.

The visual identity was developed by TBWA\ANG.  The Shoreline should be making waves very soon.

- Jun 25, 2017